Jon Webb has spent 39 years in B2B sales, including as Chief Commercial Officer of a company that grew from $220 million to over $1.3 billion. He brings the diagnostic method from Selling Against NO! to national sales meetings, sales kickoffs, company events and industry conferences.
Your team leaves knowing how to recognize the NO behind a stalled deal, and what to do next.
Most deals don’t end with a NO. They stall. Jon walks through the Seven NOs and shows sellers how to recognize the one they’re facing and the next question to ask.
For sales leaders. Most forecasts are built on buyer interest and seller activity. Commitment Currency shows what to measure instead: what the buyer has actually committed.
A real story about refusing to promise what we couldn’t deliver, and the $8 million in referrals that followed. Why the Professional Seller wins the long game.
Nanette Foster, Headhunter for the Power Industry
Hello Chaos with Jennifer Sutton: the False YES in sales
With Dennis Pierce, narrator of the Selling Against NO! audiobook
Selling Against NO! Book Launch, September 3, 2026
Selling Against NO! Book Launch
September 3, 2026. Every guest went home with a copy of the book.
Business Influencers (TALRadio) with Christopher Salem, Episode #256
YouTube · Spotify · Apple Podcasts · TALRadio
Hello Chaos with Jennifer Sutton
Workforce Alchemy with Mason Duchatschek
Event planners: get Jon’s bio, headshot, and talk topics in one place. Download the Media Kit